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Alabama city restores festival name following artificial intelligence rebrand criticism

The mayor of Irondale, Alabama, restored the original name of a city festival after a rebrand referencing artificial intelligence drew public criticism.

Sourced from NPR
Published July 25, 2026 at 9:30 AM EDT
Alabama city restores festival name following artificial intelligence rebrand criticism

The Facts

Who
Mayor James D. Stewart and Irondale residents.
What
Restoration of a festival name after a brief AI-themed rebrand.
When
July 2026
Where
Irondale, Alabama
Why
Public concern over the environmental and utility impacts of artificial intelligence and data centers.

Irondale Mayor James D. Stewart recently reversed a decision to rename the city's annual summer festival after receiving public criticism. The event, traditionally known as "I Love Irondale Day," was briefly rebranded as "AI Love Irondale Day." Following the announcement on social media, residents posted comments criticizing artificial intelligence and expressing concern over the potential development of data centers in the region.

Mayor Stewart stated in a follow-up video that the renaming was intended as a "play on words" and that the festival would not feature content related to AI or data centers. He subsequently restored the original name of the event. While two city councilmembers confirmed there are no current plans for a data center in Irondale, a multibillion-dollar data center project in nearby Bessemer, Alabama, has faced legal challenges from local residents.

The situation in Irondale occurs amid a broader national discussion regarding the expansion of data centers. While some local officials cite potential tax revenue and job creation as benefits, a March Gallup poll indicated that 70% of Americans oppose the construction of data centers in their local areas. Opponents frequently cite concerns regarding noise, water consumption, and the impact on local electricity costs.

This story was rewritten from reporting at NPR. Read the original for full detail.

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