Amazon has discounted its Amazon Essentials women’s crewneck cardigan to $12 for customers who use an on-page coupon as of Wednesday, September 16, 2026. The price reduction positions the item as a lower-cost alternative to similar silhouettes from other retailers, such as the J.Crew Jackie cardigan, which typically retails for more than $100.
The Amazon Essentials cardigan is constructed from a mostly-cotton fabric with a ribbed finish at the cuffs and hem. It is currently available in 26 different colors. In comparison, the J.Crew version features a blend of renewable lyocell and silk. While J.Crew is also running a sale on select colors of its cardigan, the specific sale price was not reported.
The product has a 4.4-star rating on Amazon based on more than 10,000 customer reviews. Buyers such as Andrea R. Martinez noted the garment's stretch and durability after months of use, while others mentioned using the lightweight material for layering in air-conditioned environments or during travel. Some reviewers reported owning multiple units of the sweater in various colors.
The discount comes amid reports that Amazon is reducing its selection of in-house fashion brands. These private-label lines, including Amazon Essentials and The Drop, have historically provided lower-cost versions of popular styles, such as a $70 dress modeled after silhouettes sold elsewhere for hundreds of dollars. If Amazon continues to back away from these internal brands, consumers may see a reduction in the availability of these specific low-cost alternatives for basic wardrobe items in the future.
Shoppers will notice the immediate price difference at checkout on the Amazon platform, provided the digital coupon remains available for activation. The lower price point allows for broader access to seasonal clothing for individuals who may be priced out of luxury or mid-range retail options. What happens next depends on inventory levels and the duration of the coupon offer, as the $12 price was reported as a specific daily deal on Wednesday, September 16, 2026. Amazon has not publicly confirmed the exact date when the current discount or the broader Amazon Essentials line will be discontinued.