Officials at AT&T Stadium began removing FIFA World Cup branding and uncovering permanent stadium signage on Monday, shortly after the venue concluded its scheduled matches for the tournament. The stadium, home to the NFL's Dallas Cowboys, had been required to obscure several of its long-term corporate sponsor logos to comply with FIFA's clean site regulations during the event.
The transition occurred as the tournament entered its final stages, with the final match set to take place between Argentina and Spain in another location. Maintenance crews were observed removing the temporary covers that had hidden internal and external stadium branding, including the facility's naming rights partner, for the duration of the international soccer tournament.
Stadium ownership, led by Jerry Jones, initiated the restoration of the original signage as the venue prepares to return to its standard operations and upcoming events. The removal process signifies the end of Dallas's role as a host city for the current World Cup cycle.