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Consumer Sentiment Declines as Inflation Outpaces Wages and Housing Costs

A University of Michigan survey shows consumer sentiment is lower than during the 2008 financial crisis as inflation outpaces wage growth during the second Trump administration.

Published October 18, 2026 at 10:51 AM EDT

The short answer

A University of Michigan survey shows consumer sentiment is lower than during the 2008 financial crisis as inflation outpaces wage growth during the second Trump administration.

Consumer Sentiment Declines as Inflation Outpaces Wages and Housing Costs

The Facts

Who
Joanne Hsu (University of Michigan), Michael Perna (real estate agent), Jeffrey Robinson (principal), and U.S. consumers.
What
University of Michigan consumer sentiment survey results and economic data on inflation and housing.
When
September through the autumn season prior to midterm elections
Where
Michigan and nationwide
Why
Rising costs for groceries, gas, and mortgages have caused consumer sentiment to drop below levels seen in the 2008 financial crisis, despite stock market growth.

A recent consumer sentiment survey from the University of Michigan indicates that Americans across political lines report higher levels of economic pessimism during the current Trump administration compared to his first term. Despite growth in the stock market and rising wages, consumers cited high fuel and housing costs as primary drivers of their outlook, noting that wage increases have not kept pace with inflation.

The findings come from the nation's longest-running consumer sentiment survey, which has tracked public opinion since 1946. Joanne Hsu, who directs the survey, stated that sentiment has declined across all demographic groups. According to Hsu, the current measure of consumer confidence is lower than levels recorded during the financial crisis of 2008 and the period of stagflation in the mid-1970s.

Economic data from the Bureau of Labor Statistics shows that grocery prices have increased by more than 4% over the last two years of the administration. Additionally, AAA reports that gas prices have risen by 35%. In the housing market, Freddie Mac projects that 30-year fixed mortgage rates will remain above 7% through next year, while real estate professionals in Michigan report that rising rates have reduced buyer purchasing power by approximately $50,000 in some instances.

The impact is acutely felt by prospective homebuyers and renters. With 30-year mortgage rates projected to stay above 7% and potentially reach 8% according to real estate agent Michael Perna, individuals may find they can afford $50,000 less in home value than they could when rates were at 6.5%. This shift forces middle-income families to either settle for smaller properties or remain in the rental market longer, which can increase inventory time—in one reported Michigan case, extending a home's time on the market from one week to over a month.

The sentiment data suggests even positive indicators like stock market performance do not offset the day-to-day experience of inflation for the general public. While the current administration cited a priority to lower prices and interest rates in 2024, the reported increases in staples and borrowing costs have led some voters to express dissatisfaction. The survey indicates that Democrats, Independents, and Republicans all report feeling worse about the economy now than during the first Trump administration. The next significant markers for these consumers will be the upcoming midterm elections and the year-end mortgage rate assessments from Freddie Mac.

Timeline of what happened

Key dates and decisions, in the order they occurred.

  1. 1946

    University of Michigan consumer sentiment survey begins tracking data

  2. 2024

    President Trump lists defeating inflation as a top priority during Michigan campaign

  3. September 2026

    Share of consumers expecting wages to outpace inflation falls to 11%

Summaries are written by The Plain Record to state the facts of a story plainly and without political slant. Drafted with AI assistance and checked against the source record before publication. See how we report, or report a correction.

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Questions readers ask

What happened: Consumer Sentiment Declines as Inflation Outpaces Wages and Housing Costs?

University of Michigan consumer sentiment survey results and economic data on inflation and housing.

Who is involved?

Joanne Hsu (University of Michigan), Michael Perna (real estate agent), Jeffrey Robinson (principal), and U.S. consumers.

When did this happen?

September through the autumn season prior to midterm elections

Where did this happen?

Michigan and nationwide

Why does this matter?

Rising costs for groceries, gas, and mortgages have caused consumer sentiment to drop below levels seen in the 2008 financial crisis, despite stock market growth.