The Senate Majority PAC (SMP), a Democratic-aligned organization, announced a $54 million increase in television advertisement reservations for the final months of the midterm election cycle. The spending identifies four states held by Republicans as primary targets for the group: Ohio, Iowa, North Carolina, and Alaska.
In Ohio, the group added $24 million to support former Sen. Sherrod Brown, bringing the total reservation to $60 million. Other allocations include $17 million for state Sen. Josh Turek in Iowa, $11 million for former Gov. Roy Cooper in North Carolina, and $2 million for former Rep. Mary Peltola in Alaska. SMP spokesperson Lauren French stated the resources are being directed toward competitive races where the group believes the landscape has shifted.
The Republican-aligned Senate Leadership Fund (SLF) currently maintains a larger cash reserve than the SMP. According to June filings, SLF reported $238 million in cash on hand, while SMP reported $126 million. Earlier this year, SLF announced a total $342 million spending plan for the cycle, which includes television, digital, and get-out-the-vote efforts. SMP officials stated they expect to make further reservations before Election Day.