Record-breaking summer heatwaves across Europe have led to a significant increase in demand for air-conditioning units, particularly portable models from Chinese manufacturers. Residents in Germany and Austria reported that high temperatures, which exceeded 40C (104F) in some cities, prompted the purchase of specialized cooling equipment to manage living conditions in older or top-floor apartments.
The Midea PortaSplit, a portable split-system air conditioner, has reportedly sold out in several European markets. The unit's design allows for installation without modifying exterior walls, bypassing strict historic-preservation regulations that often prohibit traditional air-conditioning units in European cities. Chinese firms Midea, TCL Technology, and Gree all reported double- or triple-digit sales growth in the region compared to the previous year.
The increased adoption of air conditioning remains a subject of debate among European environmental advocates and policymakers. While the World Health Organization acknowledges that cooling systems are necessary to protect vulnerable populations, critics point to the environmental impact. Air conditioning currently accounts for approximately 7% of global electricity use and contributes to carbon dioxide emissions and localized outdoor heating.
Chinese state media has characterized the surge in sales as a sign of improved international perception of Chinese-engineered products. European consumers interviewed noted that the design and build quality of these newer models differed from previous associations with lower-cost goods. Despite the high demand, some residents continue to view air conditioning as a secondary priority due to the typically short duration of European heatwaves.