Mississippi Democratic Senate candidate Scott Colom released a campaign advertisement on Saturday, October 31, 2026, ahead of the November midterm elections. The video, titled “Sinators” and shared on TikTok, uses themes from the film "Sinners," which is set in the 1932 Mississippi Delta and stars Michael B. Jordan.
The advertisement depicts two men guarding a door against a woman intended to represent Colom's opponent, incumbent Sen. Cindy Hyde-Smith (R-MS). In the video, the woman asks to be let in while the men discuss holding her off "until the sun rises on election day." Colom, who characterized the video as a joke in his social media caption, is seeking to unseat Hyde-Smith in a race that has seen recent shifts in outside ratings.
The ad includes dialogue accusing the incumbent of "feeding off Mississippi for years" and spending campaign funds on travel to Las Vegas. The characters in the video also mention high gas prices, the impact of tariffs on farmers, and hospital closures. The video concludes with a call for viewers to encourage others to vote, including those in rural counties.
The outcome of this election will determine who represents the state in the U.S. Senate. The $500,000 infusion from the DSCC indicates an increase in national spending directed toward the race in the final days of the cycle.
The contest has drawn national attention, including a visit from former President Trump on Monday, October 26, 2026, to support Hyde-Smith and encourage voter turnout. The general election is scheduled for Tuesday, November 3, 2026.