Streaming service Prime Video announced on Thursday a plan to invest more than $2 billion in Latin America between 2027 and 2030. The investment is intended to expand the company's original programming and sports broadcasting in Mexico, Brazil, Argentina, Colombia, and Chile.
The commitment follows the company's existing regional operations and a global 11-year agreement with the NBA. Prime Video stated it intends to more than double its production of local original titles across these five countries starting in 2026.
According to the company, more than 25 new titles are scheduled for release in 2027. The upcoming slate includes second seasons of "La Oficina," "Tremembé," and "Menem," as well as "Marília." The expansion will include scripted series, films, and reality television programming.
In the sports sector, Prime Video reported it currently offers more than 200 NBA games per season in Brazil and Mexico. The service has also introduced NBA coverage to Argentina, Colombia, and Chile for the first time. Additionally, the company will carry 38 home matches for the Mexico national football team over a four-year period starting next month.
The financial scale of the plan exceeds $2 billion over a four-year window from 2027 to 2030. While the exact per-subscriber cost change was not reported, the company is expanding the utility of its application. Later this year, customers in Costa Rica, the Dominican Republic, Guatemala, Paraguay, and Peru will gain the ability to subscribe to third-party streaming services directly through the Prime Video app. These users, along with those in Argentina, will also gain the option to rent or purchase premium entertainment titles.
The move establishes a precedent for major streaming services to secure long-term domestic sports rights in the region, such as the four-year deal for the Mexico national team's home matches. This shift may affect how traditional broadcasters and other digital platforms compete for viewers. The next immediate step occurs next month when the Mexico national team broadcasts begin, followed by the rollout of third-party subscriptions and digital rentals in the six named expansion countries by the end of this year.