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Talarico and Cuban Propose Healthcare Antitrust Plan as Trump Meets With Super PAC

James Talarico and Mark Cuban are launching a healthcare initiative in Texas as President Trump meets with his super PAC to coordinate midterm spending.

By The Plain RecordUpdated August 29, 2026 at 11:20 AM EDT
Published August 29, 2026 at 9:00 AM EDT

The short answer

James Talarico and Mark Cuban are launching a healthcare initiative in Texas as President Trump meets with his super PAC to coordinate midterm spending. Billionaire investor Mark Cuban and Texas Senate candidate James Talarico (D) are scheduled to hold a live podcast event in Fort Worth Saturday evening to discuss healthcare monopolies.

Updates (1)

  • Update — August 29, 2026 at 11:20 AM EDT: The president’s super PAC spent more than $827,000 on voter phone calls and texts for Graham — even as battleground Republicans have been clamoring for money.
Talarico and Cuban Propose Healthcare Antitrust Plan as Trump Meets With Super PAC

The Facts

Who
James Talarico (D), Mark Cuban, and President Donald Trump (R)
What
Healthcare policy proposal and political strategy meetings
When
Saturday evening
Where
Fort Worth, Texas and Washington, D.C.
Why
To address healthcare monopolies and drug prices while coordinating campaign funding for upcoming elections.

Timeline of what happened

Key dates and decisions, in the order they occurred.

  1. December 2, 2025

    Matt Van Epps wins special election after MAGA Inc. spending

  2. August 21, 2026

    Trump holds rally for Sen. Darline Graham in South Carolina

  3. August 24, 2026

    FEC reports show MAGA Inc. spent $827,000 on South Carolina runoff

  4. August 27, 2026

    President Trump issues executive order renaming Lake Ontario

  5. August 28, 2026

    Talarico and Cuban announce 'Breaking up Big Medicine' plan

Billionaire investor Mark Cuban and Texas Senate candidate James Talarico (D) are scheduled to hold a live podcast event in Fort Worth Saturday evening to discuss healthcare monopolies. The appearance follows the Friday announcement of their joint "Breaking up Big Medicine" initiative. This plan supports proposed antitrust legislation aimed at the healthcare industry and seeks to reduce prescription drug prices, specifically focusing on the 16.7% of Texans who lack health insurance.

Cuban’s involvement aligns with the goals of his company, Cost Plus Drugs, which aims to lower prices by removing pharmaceutical intermediaries. Talarico is currently campaigning against Texas Attorney General Ken Paxton (R). While some recent polls indicate Talarico is leading, Paxton has received an endorsement from President Donald Trump, who attended a Republican National Convention fundraising event for the candidate in Texas earlier this week.

Simultaneous with the Fort Worth event, President Trump is scheduled to meet with his super PAC, MAGA Inc., at his National Golf Club near Washington, D.C. Federal Election Commission reports indicate the super PAC has raised over $403 million. Recent filings show the group spent more than $827,000 on voter outreach for Sen. Darline Graham in her Republican runoff against Rep. Ralph Norman in South Carolina, marking the committee's first significant expenditure for a candidate this year.

The scale of the political spending involved in these concurrent events is substantial, with the MAGA Inc. super PAC holding a war chest of approximately $400 million. This represents a significant concentration of financial resources intended to influence various midterm races across the country. For voters, this translates to an increase in direct communication, such as the $827,000 recently spent on phone calls and text messages for a single runoff in South Carolina. The outcome of these expenditures and public debates will set a precedent for how both parties approach healthcare costs and antitrust enforcement in the coming legislative sessions.

What happens next depends on the results of the upcoming midterms and specific local contests. In South Carolina, the GOP runoff between Sen. Darline Graham and Rep. Ralph Norman is scheduled for Tuesday. The effectiveness of the Talarico-Cuban partnership and the impact of Trump’s PAC spending will become clearer following the November elections. Further legal and legislative steps regarding the "Breaking up Big Medicine" plan would require Talarico's victory and subsequent introduction of the antitrust bills in the Senate.

Summaries are written by The Plain Record to state the facts of a story plainly and without political slant. See our editorial standards, or report a correction.

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Questions readers ask

What happened: Talarico and Cuban Propose Healthcare Antitrust Plan as Trump Meets With Super PAC?

Billionaire investor Mark Cuban and Texas Senate candidate James Talarico (D) are scheduled to hold a live podcast event in Fort Worth Saturday evening to discuss healthcare monopolies. The appearance follows the Friday announcement of their joint "Breaking up Big Medicine" initiative.

Who is involved?

James Talarico (D), Mark Cuban, and President Donald Trump (R)

When did this happen?

Saturday evening

Where did this happen?

Fort Worth, Texas and Washington, D.C.

Why does this matter?

To address healthcare monopolies and drug prices while coordinating campaign funding for upcoming elections.