University of Texas quarterback Arch Manning issued a public apology on Tuesday, September 15, 2026, for comments he made regarding an artificial intelligence-generated video. The video in question depicted Texas head coach Steve Sarkisian striking ESPN reporter Holly Rowe during a post-game interview. Manning stated on social media that his previous remarks were insensitive and that he had spoken privately with Rowe to express his regret.
The controversy began on Monday, September 14, 2026, during a media availability session following the Longhorns' 24-23 victory over Ohio State on Saturday, September 12, 2026. When asked by reporters if he had seen any fan-edited clips of the game, Manning laughed and described a deepfake video of Sarkisian and Rowe as "hilarious." The fabricated footage was based on a real interaction where Sarkisian shouted "Texas fight. Hook ‘em!" and walked away; however, the AI version showed the coach striking Rowe and causing her to fall.
In his Tuesday statement on Instagram, Manning wrote that there was "nothing funny" about the video and acknowledged that his actions were hurtful. He specifically addressed Rowe, noting he has respect for her and thanked her for "showing me grace in this moment." Rowe confirmed on the social media platform X that the two had a private conversation and stated that she accepted the apology, emphasizing a commitment to move forward with respect.
The scale of this impact is reflected in the reach of the individuals involved, with Manning being a high-profile athlete at a major university and Rowe being a veteran broadcaster for a national network. While specific viewership numbers for the AI clip were not reported, Manning's public apology was issued to his social media followers following criticism. The incident demonstrates a shift in the responsibilities of college athletes, who must now monitor not only their own statements but their reactions to synthesized content that could influence public perception.
By addressing the harm caused by laughing at a fabricated video of violence against a reporter, the university and its players establish a standard for handling digital harassment or manipulated media. Rowe has stated that the private details of their conversation will remain confidential and that both parties intend to move forward from the incident. No further disciplinary actions or policy changes were reported following the apology on September 15, 2026.