U.S. President Donald Trump and billionaire Elon Musk have increased spending through political action committees (PACs) to support Republican candidates in the final eight weeks of the 2026 midterm elections. The Trump-affiliated PAC No Going Back reserved more than $74 million in television advertising time this week, targeting 15 House races and Senate contests in six battleground states.
This surge in spending follows President Trump’s recent statement to reporters that he plans to allocate $400 million to $500 million to bolster Republican candidates. The activity occurs as polling shows increased voter motivation among Democrats and Republicans face the possibility of losing control of at least one congressional chamber. No Going Back, which registered with the Federal Election Commission (FEC) on September 1, shares a treasurer, address, and phone number with Trump’s primary fundraising arm, MAGA Inc.
According to the research firm AdImpact, the largest single reservation by No Going Back was $15.7 million for airtime in Michigan, where Republican Mike Rogers is trailing Abdul El-Sayed in recent polls. In Texas, Musk’s America PAC and MAGA Inc. have collectively directed $12.6 million toward the Senate race between Republican Attorney General Ken Paxton and Democratic state lawmaker James Talarico. AdImpact reports that $7.1 million of that total is dedicated to attack ads against Talarico, who leads by 2.1 percentage points in polling averages.
The strategy behind the newly formed No Going Back PAC involves distancing the "MAGA" brand from campaign materials to appeal to independent voters, according to strategist Ron Bonjean. Because the group registered on September 1, FEC rules mean the identities of its donors will not be fully disclosed until late October.
The outcome of these expenditures will determine the legislative direction of the U.S. government starting in January 2027. The spending follows President Trump's proposed "Trump dividend," a $5,000 payment to every U.S. adult he suggested during the Republican National Midterm Convention in Dallas on September 10. The next major milestones are the late October FEC filing deadlines and the nationwide midterm elections on November 3, 2026.