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WK Kellogg to Remove Artificial Colors From Cereals by Late 2026

WK Kellogg announced it will complete the removal of artificial colors from its cereal brands, including Froot Loops, by the end of 2026.

Published August 6, 2026 at 12:23 PM EDT
WK Kellogg to Remove Artificial Colors From Cereals by Late 2026

The Facts

Who
WK Kellogg
What
Removal of artificial colors from all cereal products.
When
Thursday, August 6, 2026 (with a completion deadline of late 2026)
Where
Not reported
Why
The company is accelerating its schedule to remove synthetic dyes from brands like Froot Loops and Apple Jacks.

WK Kellogg announced Thursday that it will remove artificial colors from all of its cereal products by the end of 2026. The company stated that the implementation of this change is occurring one year ahead of its previously established schedule.

The decision affects several prominent cereal brands, specifically naming Froot Loops and Apple Jacks as products that will undergo reformulation. The company did not provide specific details in the reported text regarding the replacement ingredients for the synthetic dyes.

The transition may influence the broader packaged foods market, potentially setting a precedent for other large-scale food manufacturers to accelerate their own removal of artificial additives. Because the company is meeting this goal a year early, it signals a shift in manufacturing capabilities or supply chain readiness for natural alternatives within the industry.

Consumers will begin to see these updated products on grocery store shelves as the 2026 deadline approaches. The company has not yet reported the specific month in 2026 when the final transition will be completed, only that the goal will be met by the end of that year.

This story was rewritten from reporting at Associated Press. Read the original for full detail.

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