Buc-ee’s, the Texas-based convenience store chain, has released a 1:64-scale miniature replica of its travel centers for a retail price of $99. A shopper at the Katy, Texas, location documented the product in a social media video during the week of November 2, 2026. The collectible features the company's yellow-and-red branding and includes battery-operated lighting for its windows, rooftop logo, and roadside sign.
The product launch coincides with the company’s ongoing expansion. Since opening its first Texas store in 1982, the chain has moved into states such as Arizona and Arkansas. Most recently, the company opened its first Ohio location in Huber Heights in April 2026. Buc-ee’s has developed a following for its large-format stores, which feature barbecue, fudge, and branded merchandise.
The miniature model measures 18 inches wide, 8 inches deep, and 7 inches tall. It includes a replica of the giant beaver statue typically found outside the chain’s physical locations. While the retail price is set at $99, third-party reseller TexasSnax has listed the item for $195.95. Social media responses to the price have been mixed, with some users questioning the cost while others expressed interest in adding the item to holiday display villages.
The scale of the company’s retail footprint now spans several states, meaning travelers who visit these centers are the target demographic for such merchandise. The popularity of the brand's merchandise, ranging from clothing to food products like Beaver Nuggets, serves as a secondary revenue stream that supports the physical expansion of travel centers across the country.
Furthermore, the release has prompted social media discussion regarding the company’s history of legal actions. Some observers noted the chain's past trademark disputes and lawsuits against other businesses with similar logos. The next steps for the product involve its continued rollout across store locations; however, Buc-ee’s has not yet responded to inquiries for further comment.