Burberry reported a 6% increase in revenue to £1.1 billion for the six-month period ending September 26, 2026. The British luxury fashion house also recorded a pre-tax profit of £19 million, a shift from the £48 million loss reported during the same period the previous year. Following the announcement on Thursday, November 12, the company's share price rose by approximately 8%.
The financial results follow the implementation of a turnaround strategy launched two years ago. Chief Executive Joshua Schulman stated that the company has now achieved five consecutive quarters of growth. He attributed the results to the strategy's effectiveness during what he described as an uncertain environment for the luxury sector.
The company noted that growth occurred across its womenswear, menswear, childrenswear, and accessories divisions. Specifically, sales for outerwear—which includes jackets and the brand's gabardine trench coats—grew by double digits. Burberry also reported increased sales for new leather and cashmere products.
In Greater China, sales rose by 7%, which the company attributed to local consumer spending and tourism within the region. This growth follows previous periods of lower demand for luxury goods in that market. Additionally, Burberry reported that sales increased by more than 10% in both South Korea and the Americas. At the conclusion of September 2026, the company operated 412 stores globally.
The recovery in Greater China is a specific indicator for the luxury goods market. With a 7% sales increase in that region, the results suggest a shift in spending patterns for luxury consumers in Asia, who are now engaging in more local and intraregional travel spending. This impacts regional mall operators and luxury wholesalers who rely on these transactions. For the average consumer, these results indicate that the brand's shift toward high-end outerwear and leather goods is a driver of its current business model.
Looking ahead, Burberry continues to operate under its two-year-old turnaround plan. CEO Joshua Schulman stated the company has laid foundations for further growth, though the specific targets for the remainder of the fiscal year were not detailed in this report. Market analysts and shareholders will likely monitor the upcoming holiday quarter to see if the growth in the Americas and South Korea persists. The next major financial update is expected following the conclusion of the current reporting period, though a specific date was not provided.