The Plain Record

Neutral daily news — clear headlines, complete facts.

Business

Watches of Switzerland reports 15% revenue increase in first half of year

Watches of Switzerland reported a 15% increase in half-year revenue to £974 million, led by strong luxury sales in the U.S. and U.K. markets.

Published November 10, 2026 at 11:56 AM EST

The short answer

Watches of Switzerland reported a 15% increase in half-year revenue to £974 million, led by strong luxury sales in the U.S. and U.K. markets. Watches of Switzerland reported on Tuesday, Nov. 10, that its revenues rose 15% to £974 million during the first half of the fiscal year.

Watches of Switzerland reports 15% revenue increase in first half of year

The Facts

Who
Watches of Switzerland and CEO Brian Duffy
What
Financial half-year report showing 15% revenue growth to £974 million.
When
Tuesday, November 10, 2026
Where
London, United Kingdom and United States
Why
The company reported that luxury demand remained strong despite broader economic cost-of-living concerns.

Watches of Switzerland reported on Tuesday, Nov. 10, that its revenues rose 15% to £974 million during the first half of the fiscal year. The luxury retailer stated that financial performance exceeded its initial expectations despite broader economic concerns regarding the cost of living.

The company, which is listed on the London Stock Exchange, attributed the growth to sustained demand for high-end timepieces and jewellery. This reporting period follows a year of fluctuating global economic conditions, characterized by inflation and varying consumer confidence levels in the retail sector.

According to the company's financial update, sales in the United States grew by 22% year over year, while United Kingdom sales increased by 9%. Showroom performance was highlighted by a 31% increase in luxury jewellery sales. The retailer, which carries brands including Rolex, Cartier, and Patek Philippe, also reported accelerated growth in its flagship boutiques and regional UK cities. Chief Executive Brian Duffy stated the results reflected the company's market position and "enduring demand" for luxury goods.

The day-to-day impact is primarily visible in the retail sector's luxury segment, where demand remains high enough to prompt the company to raise its full-year outlook. Shoppers in the US and UK will see continued operations and growth in flagship and regional boutiques. Mark Crouch, a market analyst at eToro, noted that the demand suggests that customers of brands like Rolex are not currently altering their spending habits in response to wider economic pressures. This trend provides a data point for economists tracking how different income brackets respond to inflation and interest rate changes.

Looking ahead, Watches of Switzerland adjusted its full-year guidance to the "upper end" of its previous projections. The company now expects total annual revenue growth to fall between 7% and 10%. This forecast sets the expectation for continued sales momentum through the remainder of the fiscal year. Further financial details are expected as the company moves toward its full-year reporting cycle.

Summaries are written by The Plain Record to state the facts of a story plainly and without political slant. Drafted with AI assistance and checked against the source record before publication. See how we report, or report a correction.

← Back to the front page

Questions readers ask

What happened: Watches of Switzerland reports 15% revenue increase in first half of year?

Watches of Switzerland reported on Tuesday, Nov. 10, that its revenues rose 15% to £974 million during the first half of the fiscal year. The luxury retailer stated that financial performance exceeded its initial expectations despite broader economic concerns regarding the cost of living.

Who is involved?

Watches of Switzerland and CEO Brian Duffy

When did this happen?

Tuesday, November 10, 2026

Where did this happen?

London, United Kingdom and United States

Why does this matter?

The company reported that luxury demand remained strong despite broader economic cost-of-living concerns.